In The Media

In the U.S., the avocado industry actively connects with the Super Bowl, and it all began in 2015, when an avocado brand was the first fresh produce company to purchase Super Bowl ad time.

Unlike apples or citrus, the exterior of an avocado offers little visual promise of what ripeness lies beneath its skin.

So, a superfood is a term used for when a food or foodgroup contains exceptional nutritional properties; and what’s inside an avocado is genuinely impressive.

Around 1600 growers contribute to avocado production in New Zealand; the Bay of Plenty being the leading region - producing around 50% of the country’s avocados.

Did you know that for us living in New Zealand, the only avocados we will likely ever eat are New Zealand-grown avocados; New Zealand does not import avocados from other countries.

AvoGreen is a responsible and auditable system that protects a grower’s assets (the fruit) and provides an opportunity to increase the bottom line. Additionally, an accredited AvoGreen operator, such as Trevelyan’s (growers can become owner operators and self-monitor), is the best option.

In the latest of ongoing investments in automation, controlled atmosphere (CA) technology, and sustainable, energy-efficient designs, Coolstore 45 will further support growing kiwifruit volumes.

The two-kilometre track in the rear of the Trevelyans site, winds through native bush, down into a gully and past the newly constructed fire pond.

Listen to Sarah Lei (head of projects) discuss sustainable business in action with Plant and Food Research.

Dan McKenny- Orchard Operations Manager discusses the Trevelyan’s Managed Orchard contract model and the overall season.

Pranoy Pal awarded the Kellogg Rural Leadership Programme; a prestigious six-month leadership development course, focusing on critical thinking, contextual intelligence, and influential leadership.

Pranoy Pal and Gordon Skipage were the national winners of the prestigious 2025 Sustainable Innovation Award!

Highlighting our efforts to improve energy efficiency, coolstore monitoring data, operational needs, and energy grid demands on our site.

Green kiwifruit is the first fresh fruit to achieve a health claim by the EU Commission, following more than 15 years of Zespri-led research.

Committing to three key focus areas: reductions in waste, carbon emissions, and improved wellness metrics for the Trevelyan’s Team.