
In 1991, James returned home to help his parents run the family business, and later, in 2009, he assumed the role of Managing Director. His broad responsibilities include overseeing managers in production departments crucial to the company’s success: the Head of Strategic Projects, the Continuous Improvement Manager, the Head of Operations and Logistics, the Head of Quality and Compliance, and the Chief Financial Officer.
James holds a Mechanical Engineering Degree from Auckland University and also has extensive horticultural knowledge and management experience. Alongside owning orchards, he deeply understands post-harvest operations and the onshore/offshore supply chain. In addition to his responsibilities at Trevelyan’s, James is an active member of the industry and community, contributing his expertise to The Trevelyan Pack and Cool Limited Board, G4 Kiwifruit Supply, various kiwifruit-related entities and two Te Puke community cycling boards.
Further to his role and extensive experience working in the kiwifruit and avocado industries, James strongly believes in staff development, achieving excellence, and getting the job done right. He is passionate about the LEAN manufacturing methodology, which focuses on minimising waste while simultaneously maximising productivity in a measured manner.
Outside of work, you’ll find James out running — his first passion. James also enjoys spending time with his family in the beautiful New Zealand outdoors, often climbing, biking, and exploring new places whenever he can.


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